Founded in 2001, Little America Records is an independent record label and recording studio that supports singers/songwriters in central and southern Indiana. Currently based out of Bedford, Indiana, Little America Records also operates offices in Indianapolis and Chicago and has expanded its media production and project management services to include businesses and individuals outside of the music industry. In addition to owning and operating Little America Records, President Brandon Pfeiffer also manages his own career as a songwriter and performer.

Q: Who is your target market? In what ways might you expand that audience?
A: We seek small or startup businesses needing to connect with creative minds to accomplish their goals involving audio/video productions and graphic/website designs. We’re currently working to expand our production equipment, which would allow us to take on larger projects and clients.

Q: What was the luckiest break you ever received?
A: Upon moving our main studio/office to Bedford, IN, we settled in a downtown building with a back door facing the local newspaper office. While repainting the back door one day, a photographer stood in the alley snapping photos. The next day our photo and business bio was featured on the front page. A week later the newspaper ran an in-depth story on Little America Records. Those free promotions instantly established us in the community and jump started our local sales. Three years later, we still receive calls from new clients who refer to those articles. The newspaper has since been very supportive and interested in promoting several of the projects I tackle both as a musician and a small business owner.

Q: Where do future opportunities for growth lie in your industry?
A: Over the last few years, the internet’s facility of instant global access and the advent of elaborate web-based applications have drastically impacted our connection with clients and freelancers, our project management techniques and our overall workflow. The future will no doubt consist of the same impact upon different, even if not yet existent, areas of work we do.

Q: What difficulties do you find in managing both the external (production & consulting) and the internal (musician / songwriter) divisions of your business?
A: Time and expertise are commonly the problems, but experience and delegation are generally the solutions. It’s tough not to divide your attention when you’ve got several diverse projects going at once; however, the saving grace of Little America Records is that we’ve established a network of quality freelancers. Obviously I can’t be an expert on everything, but my personal experience and resourcefulness enables me to tackle certain tasks and delegate the remainder. Over the years, we’ve worked with so many talented graphic designers, web designers, guitarists, drummers, photographers, secretaries, agents, promoters and such that whether it’s an external or internal job, we confidently know who to entrust with a particular project task.

Q: Do you ever have to sacrifice your personal goals for those of the company?
A: Always, yet never. My college advisor (and philosophy professor) said, “Sacrificing the immediate for prolonged pleasure, isn’t always sacrifice.” For me it’s a matter of prioritizing for the future. Although my music endeavors are also a viable business, it’s a daily challenge to spend adequate time pursuing them simply because the payoff is rarely immediate. Regardless, I’ve learned (but am constantly revising) methods and routines which allow me to attack both businesses with vigor.

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